Brand design and identity for MahaMoney - the worlds first Marathi financial literacy platform. The brand focuses on financial planning & empowerment by advising on topics like investments, loans, insurance and tax management.

The multi-lingual logo is derived from an idea where the bar below the ‘O’ communicates the concept of money management and importance of saving. The colour blue stands for financial freedom and orange reflects the spirit of being aware and growing with the economy. The combination of typefaces and complimenting colour palette gives a distinct design language to the brand across platforms.