ID2 Lab
We developed a logo, brand identity, and illustrations for ID2 Lab, a collaborative research community at Stanford University.
We have developed a new, user-friendly website that focuses on using illustrations to add character and clearly define the core philosophy at ID2 Lab which is the intersection of inclusive development and democracy.
The brand's colour palette features rich hues of purple and red. They give a feeling of trust and empowerment, striking a balance between modernity and tradition, lending the brand a mature and welcoming appeal.
