worldtag

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Worldtag is a unique concept chair company which brings together ergonomic seating and graphic art by launching a series of fashionable chairs. These are ready to assemble chairs and you can change look of the chair by changing its mesh back. 

 

We did a graphic, illustrative and typographic series of mesh back designs for the chair which automatically separates them from a boring office chair category and looks like an exclusive home decor product.  We focused on modern compositions while designing, which makes it interesting, fashionable chair and suits the environment of a modern home or office space. The same look n feel extended into stationary, collaterals, packaging design and a website.

 

Photography: Jimeet Pawaskar.