NH7 weekender 2016

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We designed a brand communication language for Bacardi NH7 Weekender 2016. We created a series of graphic icons, set of elements and image collage compositions which work beautifully with each other across different media and create a fresh look each time.

The design language was used online and for print design and advertising including branding, posters, outdoors, entry wristbands, signages at the festival, collaterals, merchandise design etc.

The festival travelled to 3 cities : Shillong, Hyderabad, Pune and in 5 cities as express editions: Jaipur, Nagpur, Puducherry, Mysore, Kolkata with application of same look at each edition of the festival.