Japfa BEST

The illustrations brings to life the brand idea: "Freshness 'meats' creativity," which combined the meat industry’s demand for freshness with the thrill of culinary exploration.

We’ve explored and created a range of illustrations with a tasteful, bright colour palette and graphic, sharply cut shapes arranged to make playful icons. The illustrations built with basic shapes are inspired by meat cuts and creating a fresh look for the meat brand. The illustrations are the key to the brand visual language, creating a unique and memorable look.

Design Agency: Landor

Japfa Best won 2 Baby Blue Elephant Awards for Re-Branding & Integrated Graphics