Haisha Paint
We worked with Pidilite Design studio to create a character which is majestic, imaginative and loveable.
The simplicity of graphic forms are crafted to stand as a strong identity for the brand and keeping in mind the extendibility across mediums. Characteristics like flying posture, spreading colours with his trunk and the Indian flower motif makes the character memorable and unique.
The illustrations reflect India's rich culture with vibrant colours and intricate motifs inspired by traditional Gond Art. Extended across collaterals like shade cards and leaflets, they celebrate Indian culture in an authentic way that connects and captures the attention of a wide audience
Concept, Packaging design and Creative Direction: @pidilitedesignstudio
Illustrations by LOCOPOPO Studio