Rumri is a reflection of ones inner beauty, grace and elegance. The brand offers handcrafted jewellery pieces that are meant to inspire the wearer, promoting a message of self-love and positivity. The ethos of the brand are modern yet culturally rooted. Crafted with a custom type, the Logo identity evokes the unique and contemporary design aesthetic of the brand. The logo design reflects the modern ornamentation and takes inspiration from Indian geometric design forms.