Joon Blu

Joon Blu is a slow-fashion brand, crafting timeless, multi-functional and durable zero-waste bags for the woman of today.

We created a brand identity that reflects the same values of timelessness, elegance and functionality. Through the crafted logo, bold colour, type choice, and intricate iconography- the brand feels luxurious, established and naturally encapsulates the spirit of a woman’s individuality.

Synergy within letterforms adds dynamism and a sense of continuity.