ID2 Lab
We developed a comprehensive brand identity for ID2 Lab- a collaborative research community at Stanford University.
This includes a logo, illustrations, and a website that effectively conveys and defines the lab's core philosophy: the intersection of inclusive development and democracy.
The illustrations form a direct visual for the research and its impact. It re-enforces the idea of community, diversity and transforming societies. The brand's colour palette evokes trust, and empowerment, striking a balance between modernity and tradition.
The brand's colour palette features rich hues of purple and red. They give a feeling of trust and empowerment, striking a balance between modernity and tradition, lending the brand a mature and welcoming appeal.
