We created the Logo, Brand Identity and Label design for ARKA Premium Lager. ‘Arka’ means the Sun in Sanskrit- the brand celebrates the great source of natural energy and the flavours come from the natural ingredients used while brewing.

The Logo typeface is custom crafted along with ARKA in Devanagari as a brand mark. The look and feel of the brand maintains a distinct Indian vibe for the US market.

Strategy, direction and images: Punch Design Co.