Series of 3 illustrations created for LAKME - Absolute Salon advertising campaign which introduces the limited edition beauty packages inspired from fashion capitals of the world ( London, Paris and New York ).
We created illustrations reflecting the elements, structures from the city with a fashion face with an iconic head-gear. The style of the illustration is ultra modern, detailed and evokes fashion and suits the typeface used for the campaign. We kept the illustrations Black and white - Primary colour palate of the brand to make it crisp strong.
We composed the illustrations in such a way that the visual communicates the co-relation between city and beauty strongly.