Worldtag is a unique concept chair company which brings together ergonomic seating and graphic art by launching a series of fashionable chairs. These are ready to assemble chairs and you can change look of the chair by changing its mesh back.
We did a graphic, illustrative and typographic series of mesh back designs for the chair which automatically separates them from a boring office chair category and looks like an exclusive home decor product. We focused on modern compositions while designing, which makes it interesting, fashionable chair and suits the environment of a modern home or office space. The same look n feel extended into stationary, collaterals, packaging design and a website.
Photography: Jimeet Pawaskar.